The 3 most valuable brand names on earth: Marlboro, Coca-Cola and Budweiser, in that order.

It's interesting that of the 3 most valuable brand names on earth, NONE of them are good for you.

Cigarettes kill 370,000 people a year in the U.S., not counting passive smoke. That's over 1,000 people per day, the equivalent of five jumbo jets crashing daily. The estimates are that passive cigarette smoke kills over 15,000 people per year. That's more than illegal drugs. The most valuable name in the world is a cigarette.

Coke is a solid company, but let's face it, carbonated soft drinks of any brand are not healthy for you. There was a fellow parked in my driveway years ago. We were talking and he was drinking a cola. For some reason I had moved the cola and placed it on the hood of his car. "Don't put that drink on my car!" he shouted. "Don't you know the acid in that drink will eat the paint off my car?" he said. He promptly took the drink and finished drinking it. Have you looked at the size of the antacid section of the grocery or drugstore lately? More than the paint from cars is being eaten off.

The third most valuable brand in the world is a beer. It's interesting what we value the most. You can't control what the world values; you can only control what you value. What do you value? Is it really valuable? Really?

Knowing what's really valuable is one of the keys to finding MountainWings Moments. It's one of the keys to living on the Mountain instead of the Mountain living on you.

One method of determining what you really value is to try to do without them.If you can't make it without them then that's what you value. Are you trying to get to the mountaintop with a cigarette in your mouth, a soda in one hand, and a beer in the other because those are the things that you can't do without? Stop and think about your real treasures.

"For where your treasure is, there will your heart be also. . ."

A MountainWings Moment #1122 11/26/2010
Wings Over The Mountains of Life
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